As a kid, I took to art as a way of expressing myself and spent a lot of time observing the world around me. Curious about people and how the information we consume every day reaches individuals, I started studying marketing. At the time I worked for Levi’s, managing visual merchandising projects, and communicated with store teams to help them to understand Levi’s visual language. This hit a sweet spot as I created consistent, easy-to-understand brand communications and analyzed data in the development of a system that became a statewide standard. It allowed me to train teams in making calculated decisions, see them interact with our work and learn from their actions.
My passion lies in understanding market trends and consumer behaviors
and using that insight to build a strong strategic foundation. My process combines this research with visual storytelling to build a compelling verbal and visual world.
and using that insight to build a strong strategic foundation. My process combines this research with visual storytelling to build a compelling verbal and visual world.
View my personal website here.
