Hi! I’m Jay,
a Korea/NYC based Brand/Packaging Designer.
My love of grocery shopping led me to dive into
the world of brand and packaging design.
Every box held in hand piqued my curiosity
about each brand story, and now I create my own!
As a designer, 
I have a lighthearted but refined design aesthetic.
Does this sound contradictory?
At the end of my portfolio,
perhaps you will think as my classmates do, that my design is elegantly playful – and always steeped in empathy.
View my personal website here.​​​​​​​
View my online portfolio here.

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