As an inquisitive child, always in search of the wonders of the world around me, my “voice” was visual and I drew out my stories while others expressed them verbally. I love to communicate through illustration and I am joyful when I can have a positive influence on people through my designs which are approachable and connect on an emotional level.

I strongly believe that everything has its own reason to exist. This idea is also reflected in my design philosophy, which is to create meaningful designs based on in-depth research and immersion into brand narrative development with consideration of my target audience. From broad concepts to fine details, my love for research always guides me where every element has purpose and intent.
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