I grew up spending weekends shopping with my parents, the kid picking up everything in the aisles, quietly buzzing inside. Surrounded by brands, their visuals and stories, I became obsessed with the “why” behind what we buy and knew I wanted to tell those stories myself.
Raised in the Bronx, I’m shaped by my dad’s creative spark and my mom’s instinct for intentional detail. Rooted in my Puerto Rican and Honduran heritage, I approach design with cultural humility and bold experimentation.
I see those brand-filled aisles differently. I’m drawn to the moment when packaging, story, and culture align - that feeling when a brand just clicks. My work balances my aesthetic instincts with the foundation of where I’m from, creating dynamic brand worlds that push out of the box.
Raised in the Bronx, I’m shaped by my dad’s creative spark and my mom’s instinct for intentional detail. Rooted in my Puerto Rican and Honduran heritage, I approach design with cultural humility and bold experimentation.
I see those brand-filled aisles differently. I’m drawn to the moment when packaging, story, and culture align - that feeling when a brand just clicks. My work balances my aesthetic instincts with the foundation of where I’m from, creating dynamic brand worlds that push out of the box.
Visit my website here.
View my digital portfolio here.
