Great ideas are not found on the well worn trail. They are always nestled in the depths of a rabbit hole. The imagination to create those burrows and the tenacity to explore them is what drew me to design in the first place.
A design problem is an opportunity to dive into the unknown. On my journey of ideation, I’m in for an adventure as one idea leads to another. 
Discovering the key idea that unites creative and strategic thinking is the moment that brings forth meaningful design. Let’s take that leap together.
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